Another selling point of "The China Study" was that it didn't have a selling point. As you read the book, and as you listen to Dr. Campbell, it becomes evident that he is publishing this to help people. Yes, he has the book to sell, but a book is the most reasonable method for delivering the amount of information he has to share.
Dr. Campbell is not selling a magic pill. He is not selling a magic diet. There are no accessories with this book, like the China Study Companion Meal Journal, or the Chinese Calorie Calculator. He's not selling "WWDTCCD" (What Would Dr. T. Colin Campbell Do?) bracelets. It is evident early on in the book that his intent is to get this information, which he has collected over his 40-year career, to people.
Our nation is overweight, yet nutritionally we are starving.
Dr. Campbell does spell out a diet in this book, but it is conveyed in all of 2 paragraphs. Literally. He refers to a full page table that shows foods in 3 categories: 1) the all-you-can-eat category, 2) "minimize," or eat-in-moderation category, and 3) the "avoid" category. He suggests that you "eat all you want (while getting lots of variety) of any whole, unrefined plant-based food."
"That's it. That's the diet science has found to be consistent with the greatest health and the lowest incidence of heart disease, cancer, obesity and many other Western diseases." (from page 242, The China Study).
It was important to me that Dr. Campbell has nothing to sell. His mission is to help people. That speaks volumes to me. It is consistent throughout the book. And it is why, of the millions of titles out there related to diet and health, I am willing to put a stake in the ground with this one book. The information in this book has helped our family tremendously.
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